Privacy Policy
B-Roll is built to keep your photos private. This policy explains what the app does — and does not — do with your data.
What we collect
Nothing is sent to us. The app has no accounts, no analytics, and no advertising. Your photos, tags and settings stay on your device unless you choose to sync or share them.
On-device storage
Your photos and tags are stored locally on your device. Photo thumbnails and full images you add are held in the app's own storage.
iCloud sync (optional)
If you turn on iCloud Sync, your tags and photos are stored in your private iCloud database and kept in sync across your devices. This uses your Apple Account and Apple's iCloud — we have no access to it. You can turn sync off at any time.
Sharing (optional)
If you share a library, the data you share is made available through iCloud to the people you invite. Only those people, and only the data you choose to share, are affected. Stopping sharing removes their access going forward.
Photo library access
The "Import from Library" feature reads photos from your device to detect scenes, faces (presence only — never identities) and locations so it can suggest tags. This analysis runs on your device using Apple's on-device Vision framework. Location names are looked up via Apple's geocoding service. No photo is uploaded to us.
Location data
If a photo contains location metadata, the app may convert it to a place name (e.g. a city) to suggest a "Places" tag. This lookup goes to Apple, not to us, and only happens during a library scan.
Exported files
When you use Export, a CSV file and copies of your photos are written to the app's Documents folder so you can share or back them up. You control where those files go.
Children's privacy
The app is not directed at children and collects no personal information from anyone.
Your control
You can delete tags and photos in the app, revoke photo-library access in the Settings app, and disable iCloud Sync and Sharing at any time.